Top 5 Communication Apps in Hungary: Q1 2025 Performance Overview

During the first quarter of 2025, the performance of the top communication apps in Hungary revealed diverse trends in downloads, revenue, and active users. This data, sourced from Sensor Tower, provides valuable insights into the market dynamics.

Messenger by Meta Platforms, Inc. saw a notable increase in weekly revenue, reaching a peak of $93 in mid-February. Downloads began the quarter strong at around 18.4K but gradually declined to approximately 11.9K by the end of March. However, weekly active users remained relatively stable, maintaining around 4.9M throughout the quarter.

WhatsApp Messenger experienced steady download numbers, starting at 13.3K and slightly decreasing to 12K by the quarter's end. Active users fluctuated, beginning at 1.7M, dipping mid-quarter, but recovering to about 1.6M by the end of March.

NAV-Mobil, developed by the Nemzeti Adó- és Vámhivatal, showed a significant surge in downloads, especially in March, peaking at 37.7K. Active users followed a similar upward trend, reaching over 85K by the end of the quarter.

Rakuten Viber Messenger maintained a consistent revenue stream, averaging around $3K weekly. Downloads remained stable, hovering around 8.7K, while active users held steady at approximately 2.1M throughout the quarter.

Snapchat from Snap Inc. showed consistent weekly revenue, peaking at $6.2K in late March. Downloads were relatively stable, averaging around 7K weekly, while active users fluctuated slightly, ending the quarter with approximately 573K.

For more detailed insights and data, explore Sensor Tower's comprehensive reports on these communication apps' performance in Hungary.